One Condoms Goes “Live and Raw” with Channel 1

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By: JRL

Once again Channel 1 Releasing has inked a "first-of-it's kind" deal. As the only condom company to market directly to the gay community, ONE® Condoms latest partnership with the leader in the condom mandatory gay adult entertainment production house, Channel 1 Releasing/C1R, is a perfect fit.

Pride Mix condoms feature a premium ultra-sensitive Sensatex condom inside a round foil bearing a sexy, funny, or hip image with a cheeky one-liner designed for a gay audience. For example, the image of a towel thrown around the waist of six pack abs with the slogan, "ONE® lucky towel." Though the condoms certainly convey a spirit of fun, safety is always top-of-mind.

"We take safe sex very seriously at C1R and the health of our models is second to none. When we saw ONE® Condoms Pride Mix, we knew they would be the perfect partner for us," said Chi Chi Larue, Partner with Channel 1 Releasing and Rascal Video. "ONE® has brought the fun back to condoms and made it sexy to not only use, but carry condoms. As soon as we saw the great designs, we dumped the condoms we had been using and immediately replaced them with ONE®. We plan on working with ONE® for a long time to come, no pun intended..."

Chi Chi LaRue, gay icon, award winning director and gay adult film producer, has always been a strong advocate for safety not only on the set, but everywhere.

Recently, LaRue and C1R released a new safer sex Public Service Announcement and website, SafeSexIsHotSex.com in direct response to the current multitude of barebacking movies being produced and sold worldwide.

It addresses the difference between creating a fantasy world for consumers to enjoy and the reality of creating a safe environment for models to perform in. As well as the possible negative message films of this nature convey to the gay community - especially young men 15 to 24 years of age whose rate of HIV/AIDS infection is currently growing at an alarming pace. SafeSexIsHotSex.com also features an open letter from the legendary director along with his promise to NEVER shoot a bareback film.

C1R and ONE® Condoms will also be launching a unique line of condoms featuring Chi Chi LaRue and Rascal Exclusives in early 2009. "For us at ONE® Condoms, delivering the message of safety into the gay community is so important at a time where bare-back is en vogue and transmission rates are on the rise," stated Davin Wedel, President of Global Protection makers of ONE® Condoms.

"By partnering with the best of the best in the gay adult industry, we have aligned ourselves with a true life-partner."

Global Protection Corp., a privately held company founded in 1987, pioneered the integration of condoms into popular culture with the mission of making condoms socially acceptable.

Global Protection partners with some of the biggest retailers/e-retailers in the nation among them Walgreens, Fred Meyer, Eckerds, Albertsons, CVS, Publix, Jewel-Osco, Savon, Costco.com, and drugstore.com - to deliver superior products to the public.

The Company's distinctive Pleasure Plus®, Night Light®, and ONE® Condoms brands incorporate advanced, proprietary product design with leading-edge manufacturing technology, and bring evolution to the retail condom category.

With a strong and vital presence in the non-profit healthcare industry, Global Protection Corp. also maintains its dedication to education and the prevention of disease and unwanted pregnancy, especially among at-risk populations. For more information visit onecondoms.com.

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